New Development

eXp Realty Developer Services provides a comprehensive and strategic approach to program development, launch, and sales for its projects.


We are leaders in the marketplace and at the cutting edge of trends, design, marketing and sales. eXp Realty serves all stages of real estate development and operations for maximized yields and global reach. Through research and analytics, we identify and forecast how our collaboration achieves your goals. We represent and consult with leading developers and Houston’s most coveted properties, and our experience, vision, and process lead our fully integrated approach to development marketing from conceptual stage through construction to final sale.

“Owning a home is a keystone of wealth, both financial affluence and emotional security.”

Suze Orman

understand the market

Through research and analytics, we identify how our collaboration achieves your goals. We represent—and consult with—Houston’s most coveted properties.

Build People's Dreams

We maximize our expertise and platforms within the company to help build potential buyers’ dream home.

Work Hard to Succeed

Our experience, vision and process lead our fully integrated approach to development marketing from conceptual stage through construction to final sale.


Development, Design & Construction

  • Preliminary Planning
  • Design Review and Services
  • Finish and Appliance Selection
  • Upgrade Package Options
  • Vendor Recommendations
  • Unit-Mix Strategy
  • Floor Plan Design
  • Amenity Assessment and Proposal
  • HOA Vendor Selection
  • HOA Budget Management
  • Fannie Mae Approval
  • Construction Services and Advisement
  • Value Engineering Plans
  • Project Management
  • Architecture and Design
  • Renderings
  • Sales and Timeline Projections
  • Model Residence Selection, Design and Staging
  • Art Displays

Marketing and Operations

  • Target Audience and Buyer
  • Demographic
  • Property Identity, Branding and Positioning
  • Brand Utilization and Engagement
  • Budget Management
  • Photography Services
  • Creative Design for Digital and Print
  • Campaign and Launch Strategy
  • Customer Acquisition Cost Data
  • Local and Global Broker Engagement
  • Proprietary Global Database Marketing
  • Lifestyle Partnerships
  • Community Involvement
  • Event Planning and Management
  • Public Relations Oversight
  • Social Media Strategies
  • Interactive Technology Set Up
  • Property Show Program

Research, Analytics and Planning

  • Land Sourcing & Entitlement
  • California Bureau of Real Estate Filings
  • Zoning
  • Expediting Plans and Permits
  • Master Plan Advisement
  • Regional Market Reports
  • Competitive and Comparative Market Analysis
  • Historical Market Report
  • Asset Valuation
  • Absorption Data
  • Pipeline Projections
  • Emerging Trends
  • Global Market Intelligence
  • Pre-development Design
  • Project Financing

Sales and Operations

  • Sales Operations Management
  • Proprietary Database
  • Extensive Customized Reporting
  • Inventory Pricing Management
  • Contract Negotiations and Executions
  • Escrow Process Management
  • Recruiting Onsite Sales Team
  • Sales Gallery Layout
  • Preferred Lender Solutions
  • Sales Phases
  • Broker Co-op Program
  • Title Company Relationships
  • Title Fee Negotiations

Previous Developments

  • Villas at Spring Shadows
    Community by KB Home
  • Stone Creek Ranch
    Community by Gehan Homes
  • Balmoral – Enclave & Premier
    Community by Gehan Homes
  • Lakes of Bella Terra West
    Community by Ashton Woods
  • Towne Lake 70′ Classic Series
    Community by David Weekley Homes
  • McCrary Meadows – Magnolia Collection
    Community by Lennar
  • Pine Grove
    Community by Centex Homes
  • Amira 45′
    Community by Perry Homes

What Our Clients' Say?

I would have never thought that I would be a person who would be building a home. Thank you Cultured Realty for making my dream come true.
Paula P.
It feels like we just explained to our agent what we wanted in our new home, and a few months later it was complete!
Jim and Sheryl L.